The Worst Internet Marketing Strategy Ever?
by: Jason Potash
Many people are downright frustrated.
And when you look at their internet marketing strategy, it's no surprise.
Yet, they all fall into a classic trap that can ruin your chances of online success before you even get off the ground.
Have you heard about the ultimate short-cut to success?
Ultimate short-cut? That's right.
Many are led to believe that this is the holy grail of marketing online.
But, if this is your idea of a perfect internet marketing strategy, think again.
Here's how it works...
It's easy. Create a crappy product and contact every 'sap' who has an opt-in list of 40,000 subscribers or a website that gets a few hundred hits a day. Then ask them all to promote your stuff.
Works like a charm, doesn't it?
If you've ever been on the other end of the inbox, you know how annoying this can be.
Some person who sends you 12 emails out of the blue, asking (begging) you to endorse his/her product.
For example, I recently received a similar email from someone asking me to promote an MLM product to my subscribers and customers.
First off, the email was clearly a cut-and-paste job. It might have started with "Dear Jason", but the rest was a boiler plate email.
A big no-no when trying to get someone's attention and win them over.
And what about the product?
For all I know, the product might have been white hot. But, MLM is the furthest thing from my subscribers minds. Not all of them, but I'll bet at least 90% of them.
The problem here?
One word: targeting
My subscribers and customers are not the ideal target market for this particular product. If I start promoting MLM, I might as well squeeze in a "how to pick a winning stock" mailing as well.
Unfortunately, you will also see this "spray-and-pray" internet marketing strategy in other areas.
Let me give you an example.
Have you ever received an article on a topic that was no where near what you (or your subscribers/customers) are interest in?
Or, have you ever been asked to review a product that was about "snake breeding" or something way off in left field?
Have you ever received an email asking you to buy a drug that you have absolutely no use for?
The same rule applies: targeting
My advise? To really nail down your internet marketing strategy and hit the pavement running, here's a shortlist of things to consider.
>>>>>> Hand Pick Your Partners Wisely
Notice I said "hand pick". Choose a few partners that you feel would be ideal candidates. Learn a bit about them and their business BEFORE you contact them.
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The Worst Internet Marketing Strategy Ever?
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About The Author
Jason Potash makes it easy to learn from today's top marketing experts. For details and to claim your free Audio Library Membership, visit this site now: http://www.jvking.com.
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