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Are You Realistic or Unrealistic?
Are you realisitc or unrealistic about advertising on the Internet? When you purchase advertising, are you realistic in your expectations? I recently wrote an article entitled "The Age of Now". My purpose was to point out that everyone seems to...
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What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and...
What Is Your Marketing Telling You?
Marketing is an essential part of building a profitable business. Even if your customers come entirely from one customer telling another, your sales go nowhere unless you have a way to get the word out. But what happens when marketing fails to...
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Ten Amazing Ways to be More Attractive at a Trade Show
Ten Amazing Ways to be More Attractive at a Trade Show Here are ten ways even the smallest budget can incorporate to attract more at the next trade show. You can even use some of these at speaking engagements. 1. Have a visual point at your booth...
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7 Ways To Fail At Ezine Publishing
Are you looking to build a successful ezine?
If you're destined to fail at ezine publishing, take note
of the following 7 points. How many of these mistakes are
you making right now?
1. Don't collect names from your website(s)
Are you familiar with pop-ups? Some hate them, some love
them, some feel that they are intrusive and annoying.
Bottom line, they bring in subscribers. So why wouldn't
you use them?
There are a number of resources for pop-up scripts online.
Go to Google.com and type in "pop-up scripts". If you're a
non-techie, here's a good affordable pop-up system that can
be auto-configured for you in less than 8 minutes:
http://www.ezineannouncer.com/oia.html
AOL Click Here
2. Don't personally connect with your audience
There's nothing worse than a dull, boring, "plain jane"
ezine. Readers want to know the *real* you. If you have any
hobbies or interests, tell your readers. If you're a big
Chicago Cubs fan, let your readers know. But use your head
and keep it in context.
3. Don't publish *fresh* content
Keep your content fresh. Don't use the same old articles
that have been kicking around online for 8 months. It's
disappointing to your readers and they'll quickly lose
interest (or worse, unsubscribe!).
4. Don't tell your readers what to do
If you don't tell your readers what to do, they'll do
exactly that -- nothing!
Send your readers to a webpage. Recommend that they buy a
product that you personally endorse. Suggest that they sign
up for a free report. Ask them to pass along your ezine to
their friends, associates, etc.
If you provide quality content and personally connect with
your readers, they already trust you. When this happens,
many of them will immediately act on your recommendations.
5. Don't personalize your email communications
If your e-mail software cannot personalize hundreds of
outgoing emails automatically, get one that can.
Nothing
spells "mass-mailing" more than starting an email
with, "Dear Internet Friend".
Alternatively, you can utilize a good autoresponder to do
the trick.
Here's an autoresponder service that I've been very pleased
with. Oddly enough, they're also the least expensive:
http://www.demandmail.com/cgi-bin/assoc/c.cgi/ezineann
AOL Click Here
6. Don't sell products to your readers
Are you planning to make money with your ezine? If not,
you're going to lose motivation real fast. No one likes
working for free -- unless you're doing volunteer work
where there are greater rewards than making money.
The answer? Affiliate programs. The best part is, you can
begin selling products right now at no cost to you. Did you
notice the affiliate products mentioned within this article? ;-)
There are probably a dozen products that would be of
benefit to your readers. Gardeners, car enthusiasts,
computer programmers .. you can find all the products you
need by visiting a few popular Affiliate program
directories.
7. Don't promote your ezine
If your ezine marketing strategy is -- "go crazy" for 3
days and then kick back and relax, you're destined for
failure. Ezine publishing requires constant nurturing to
grow. You're not going to build an ezine with 15,000
subscribers by playing bingo three nights a week.
Here's a handy tool that helps automate the time consuming
process of promoting your ezine:
http://www.ezineannouncer.com
So there you have it. 7 ways to avoid *failure* as an ezine
publisher. Put these proven ideas into motion and you're
sure to improve the success of your ezine.
About the Author
Jason Potash, the creator of EzineAnnouncer software,
makes it easy to put your ezine and article promotion
on auto-pilot. Just click-and-submit to over 1600 sites!
Click here for details: http://www.ezineannouncer.com
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