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A lesson in email:'The money is in the list......with the Back-End Sales'
'The money is in the list......with the Back-End Sales'
by Anthony L. Davenport
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Firstly, back-end sales is eMail Marketing
at its best, so for this to work you need
to already have a list of customers that have bought
from you before.
The reason for this is because Back-end sales, are the
ultimate way to realize the true 'life-time value' of your
customers/list. Once someone buys from you,
and if their experience with your product is good, then you
will have no problems selling to them again and again.
Back end sales will equate to about 75-85% of your overall
income. This is how important and powerful this marketing
method really is.
But first, to accommodate you if you are totally new to this
whole internet marketing thing.
A back-end sale is simply a sale you make from a
customer who has purchased from you in the past.
Meaning, lets say a first time buyer orders your new ebook.
You find a way to collect their email address
(through your newsletter, or have
them fill out a form during the order process)
so you can eMail them promos in the future.
Now every time that same customer buys something from
your eMail promotions-- --that is a back-end sale,
and more profits in your pocket.
As Netrepreneurs, we all know that to acquire our
FIRST TIME customers is where the majority of our
marketing budget goes. We have to some how direct them
to our website, persuade them to sign-up for our mailings
and entice them with our sales copy to purchase
one of our products.
With all this time, money and energy being spent drawing
these first time customers to our website and sales copy it's
no wonder why you cannot over look the power of
following up and back-end sales--if you want to make
substantial profits.
You see when a prospect finally makes the conscious
decision to buy from you, then you have succeeded in:
1) Establishing your Credibility to that person
2) Building a mutually beneficial relationship with him/her.
3) (obviously) Closing the FIRST sale.
Now after the first sale, IF your product or service:
1--Comes with SUPERB customer service (from you)
2--Lives up to your promises and their expectations
3--Is of exceptional quality
4--Offers them great value
Then...
This is the time to take ADVANTAGE of this relationship
and offer this person more value.
Now since they have bought from you in the past and
enjoyed the product--selling to them again and again
will be so much easier than acquiring a totally new
FIRST TIME customers.
The reason for this, is because your customer base
will already trust you and feel bonded with you on
some level.
So if you want to
really succeed online you MUST
focus on your current customer base.
Like I said earlier, they will make
up the bulk of your profits (75-85%).
How do you do this?
Well for starters you can simply offer them
another product, related to their first purchase,
at a "Valued Customer” discount.
Try doing this for your attempted second sale
from them..anythng for them to purchase from you
again. And if that products lives up to The first one:
1--Comes with SUPERB customer service (from you)
2--Lives up to your promises and their expectations
3--Is of exceptional quality
4--Offers them great value
This will make the subsequent sales much,
much easier to close..because you have:
1) Overcome the obstacles of the first sale.
2) Reinforced your Value to the customer with
another excellent product.
Now...on to offers.
Another important segment of back-end sales is..
well, What are you going to sell them?
(after you run out of your own products?)
Well after you sold them your featured product,
your discounted product, your new product
and so forth.
Where do you get more products to continue to
capitalize on your customer's "life time value"?
If you don't want to go into the whole expenditure
of developing another product: Time, Money,
Research, Headaches, etc.
Just join an affiliate program.
This is what I like to refer to as being the
'ultimate back-end.'
YOU WILL NEVER RUN OUT OF PRODUCTS.
Only thing is, make sure the affiliate products are of the
same great quality as yours. Also, make sure they are
somehow related. If you need help finding affiliate
programs to join and promote as back-end product,
contact me and I will give you some valuable
recommendations for hot new products
and services out there.
I truly hope you found this writing enjoyable and
informative.
Remember:
You spend all your time and money on getting that first
sale. Once you have overcome this, you have that
person's trust--so they will be much more open to your
recommendations.
Realize this. And then Profit from your customer's
"Life Time Value" through your powerful
back-end products.
Thanks again for reading. I hope you see now that
Back-End Sales are the way to go for financial
independence from your eBiz.
To your Success,
Anthony L. Davenport
---------------
Powerful, In-Demand Resell ebooks/software
for You to make 100% Pure Profit from each sale!!
Plus Cutting Edge Web Applications to keep
You ahead of all the ailments of eMarketing today
Get PAID MONTHLY to build YOUR opt-in email list
Fr~e 12 Volume eMarketing Success Library
And MORE.... http://www.iczn.com
-----------------
About the Author
http://www.iczn.com/ezine.html
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