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To Get Free Publicity, Talk to the "New Kid on the Block"
God bless reporters. They don’t make much money; they don’t get much of the glory; and they generally work long hours under withering deadline pressure. But here’s the most important thing to remember about reporters if you want to get free...
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The Four Seasons of Publicity
If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc. For...
Why You Should Write Ezine Articles
=================================================== o Why You Should Write Ezine Articles ===================================================
If you don't have much money to spend advertising your online business, writing ezine articles is the...
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Three NEW and UPDATED Ways to Advertise "F*R*E*E" on the Internet
The Internet is evolving so rapidly that what worked yesterday doesn't work any longer and what works today may not work tomorrow. Like you, I am always looking for new and exciting ways to get the word out about my products and services. I'm...
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Business Scents - Do They Work?
You see it often in large shopping complexes. Customers
seem to be flocking to a certain stall in large droves.
There is a special attraction that cannot be explained.
Isn't it great to see your own customers flocking to you
in droves, like bees to honey? Could you do with some extra
attraction to your business?
In most of our marketing efforts, the sense of sight reigns
supreme. Banners and billboards catch customer's eyes at
every corner of the street. These visual statements can be
very effective if used correctly. The message they convey
can be bold or or even subtle.
However, there is another way to attract people. It's a
subtle approach that is often overlooked.
It's by using the sense of smell. Have you ever tried to
use the sense of smell to bring in business? Could it be
the break that you are looking for?
Shopping mall owners know how to use it to their advantage.
People tend to feel happy or relaxed when there is a
pleasant smell around them. Aromatic perfumes are sprayed
at regular intervals to make people feel happy and in the
mood to buy.
Smells do have a way of influencing our behavior!
Chemicals called pheromones have a way of influencing
animals especially during mating time. Researchers have
uncovered more and more of the secrets of smells in their
study of attraction.
Mammals and
insects are known to be attracted to
their mates even from far away places. It's almost like
magic! And it's a natural phenomenon.
Now come the million dollar question. Can you make use of
pheromone chemicals to help in your business? If people are
somehow attracted to you, will you have a better chance to
present your sales pitch more effectively, and more
frequently?
How about the response from your audience? Will they be
more receptive to someone they like?
If your customer comes with a relaxed frame of mind, do you
think you have a better chance to close a sale?
Everybody has a better opinion of a salesperson who smells
good. Your sales pitch could somehow become more inviting.
And they may not even realize why!
They might not even know what attracts them to the product
you are selling!
You may want to try out this form of marketing for yourself.
Perhaps it might work for you. Check it out at
Business Scents
Many years of working experience in Marine, Facilities,
Construction has given the author material for writing e-books
and articles related to engineering, and management. Subscribe to facworld ezine
More information at Marine Engineer and M & E Engineer
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