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Demand and Supply and Marketing
Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available...
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Ezine publishing is an essential element of your online business. Ezines allow you to keep in touch with your prospective customers and to build a relationship of trust and respect with your readers. Building this relationship is very important to...
Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically!
There are 1000's of ezines out there. So You ask... "which ones do I advertise in?" You must find ezines with what I call "active readership". Active readership will lead to a higher response rate for your ezine advertising. Everybody wants and...
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Beware Of The Silent Ezine Killer!
Beware Of The Silent Ezine Killer! © 2002 Jason Potash Ezines are everywhere. They're free and readily available. And the fact is, most of your ezine subscribers also subscribe to dozens of other ezines. The sad part is, sometimes "free" comes at...
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It's All in the State of Mind!
Today I am going show you exactly why some your customers
may not be buying from you, and what you can do to gain
their business.
What State are Your Customers in?
Arizona? New York? Motivated? Drowning in Debt? Ready to
Make a Change? Ready to Start Their Own Internet Business?
If you don't know what state of mind your customers are in,
you may be marketing in the wrong Zipcode!
Marketing on the internet can be very volatile. One day you
may make a ton of sales, and the next day you may get nothing.
Sometimes I send my newsletter out and wonder if anyone is
really reading what I am writing.
Then I will generate some great sales, get some positive
feedback from subscribers who really appreciate my newsletter,
and all is well. Hey making sales on the internet gives me
a great rush. Who says money doesn't make you happy!
You've heard the famous quote: "I've been rich and I've been
poor....and rich is better!"
That is why consistently putting your message out to your
customers is a must. This is the only way to catch them on
the day that they are ready to buy.
When you make a sale many variables have to be in place and
they differ for every customer. Customer A responds to your
ad, likes the product, has been looking for that type of
product, and has the money for that product, and has decided
to buy that product because of the perceived value of the
product that you are offering. Any step along that path
can avert the sale.
To make the sale you must have:
Right Market: Targeted Customers
Right Ad: Gets the customer to seek more info
Right Product: Fulfills a need that the customer has
Right Price: The customer has decided to buy
Right Time: The customer has the money and wants the
product
Bingo! You just made the sale.
However, just because the customer does not buy today, does
not mean that they are never going to buy. It depends a
lot on what is going on in their life.
Case in point.
Spring is coming, people are starting to
think about summer clothes and swimming suits. Maybe they
have acquired a Dot.com butt this winter. An ad comes out
on TV about a fitness system that can re-shape your body in
as little as 12 weeks. You see the before and after, you see
how this changed the person's life. You are sick of being
overweight, and you need to take action now! BAM! They
just got the sale.
But why wouldn't people buy right now? May be they don't
need to lose weight. Maybe they do, but are in denial.
Maybe they don't care. Maybe they are not ready to make
the changes right now. Maybe they don't have the money.
Maybe they just lost their job. Maybe they don't believe
the product will work. Maybe they just figured out how much
they owe in taxes this year. Maybe they forgot to write down
the telephone # or URL. Maybe they just got their VISA bill
and are "Not Going To Buy One More Thing!"
People buy now because you offer a solution to their
immediate problems.
So Maybe:
Their Boss is a jerk and they are ready to start their own
online business right now. Their listserver just crashed
and they have to send their newsletter out tomorrow. Or maybe
they are ready to create their own info product. Maybe they
need a reliable webhost right now. Maybe they are ready to lose
weight right now. Maybe they are ready for your product
right now.
You never know when your customers are going to be ready to
buy. But you can always be ready to sell. Get your products
and services in front of your targeted customers consistently
and it will pay off. Test and Track your advertising efforts
very closely so that you can give your customers what they
want. Find out for yourself what they want, and give it to
them.
About the Author
Kris Stringham Publisher of Xtreme
Marketing Tips and Webmaster of Ezinehits.com.
Register to Win 100,000 Ezine Ad Impressions Every Week
at http://www.ezinehits.com/index.html?Webpro
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