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Case In Point: Getting Your List To Respond
by Karon Thackston © 2002 http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we...
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Consistency Counts: How to Get Better Marketing Results in No Time
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Worse, many small shops hate marketing so...
"Explode Your Traffic and Sales!"
Jupiter Communications, http://www.jup.com/home.jsp, estimates that by the year 2002, 25% of all Internet sales will be generated by affiliate programs! That's roughly works out to be over $10 Billion dollars! Why is that important to you? ...
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11 Internet Marketing Strategies to Boost Your Visibility
It's so easy to fall into a 'labor of love' - painstakingly revamping our websites so that they look absolutely 'perfect' ... or pouring our heart and soul into creating the best product possible, one that's sure to draw rave reviews. The problem...
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The 7 Keys To Writing Successful Articles
Are you writing articles?
I know. You've already heard it 100 times before. The
question is not IF you're writing articles, but WHAT you're
actually writing. Simply throwing a bunch of words together
isn't going to get you very far.
Here's a blueprint that outlines the 7 keys to writing
successful articles. Follow the 7 keys and you're
guaranteed to get more exposure with your articles.
Key #1: Choose a HOT Topic
You'll need to do a little research on this one. If you're
already in touch with the target market for your article,
this should come easy.
Research, spy, observe. Do whatever it takes to understand
your target market. What issues are hot? What topics
currently appear within top ezines, messageboards, ebooks?
It's also a good idea to frequently visit article
directories and content sites. These sites contain current
articles on a variety of popular topics. Here's a shortlist:
http://ezinearticles.com
http://www.certificate.net/wwio/
http://www.ideamarketers.com
http://www.marketing-seek.com
http://www.goarticles.com
http://www.netterweb.com
Key #2: Choose a "Magnetic" Title
Magnetic title? That's right. Your article title is your
headline. If it doesn't pull the reader into the article,
nothing will. Just think ... what if I called this article:
"Writing Articles"
"Tips For Article Publishing"
"What It Takes To Write An Article"
See what I mean? These don't pack much "punch", do they?
Your title is just like a classified ad. Look at it this
way. If your article title is crowded on a webpage with 100
others, what will make it jump off the page?
Key #3: Use The AIDA Principle
Attention
Interest
Desire
Action
This universal formula applies to your articles as well.
Once you've enticed your reader to read your article (via a
great title), you need to keep them reading.
The first paragraph of your article is critical. If it's
dull, boring and lifeless, your reader will surely bail
out. You must keep their interest right from the start.
Try using short paragraphs, sentences and words. This will
keep the tempo upbeat and make your article much easier to
read (or skim, as most do online).
Key #4: Create Several Sub-Headings
To better
organize your thoughts, divide your article into
sub-headings. At times, writing a 500-700 word article can
seem insurmountable. Sub-headings make things easier.
Instead of tackling the entire article at once, try writing
one paragraph at a time.
Key #5: "Close The Sale" With A Resource Box
One of the worst things you can do is to leave your reader
hanging. They've just read your great article, now what? A
resource box appears at the very end of your article. It's
the last line that your reader sees. It's your chance to
set the next step.
Make sure that your resource box is compelling. Make the
reader jump over to your website, sign up for your ezine,
download your latest ebook, claim their free gift -- get
creative!
Key #6: Poofread Your Work
Did you catch that? It should've read, "Proofread". Nothing
hollers out amateur, newbie, or just plain unprofessional
than an article filled with typos and bad grammar. If you
don't have an English major in the family, hire a
proofreader. Their rates are reasonable and they can save
you from damaging your reputation online.
Key #7 - Promote, promote, promote
Let's make one thing clear. Without key #7, keys 1-6 are a
waste of time. Bottom line, no one will read your article
if you keep it stored on a floppy disk in your desk.
You've got to promote it!
How can you promote your article? There are well over a
hundred article directories, article banks, free content
sites, article announcement lists, and article syndication
services out there. And the best part is ... 95% of them are FREE!
Plus, there are thousands of ezines that are looking for
article submissions. Develop a list of ezines in your
target market. Next, e-mail each ezine publisher a copy of
your latest article. There are countless stories of
individuals who have succeeded using this exact same
approach.
Wouldn't you like to get your next article picked up by an
ezine with 32,000 subscribers?
Now go on, and get writing!
About the Author
Jason Potash, the creator of EzineAnnouncer software,
makes it easy to put your ezine and article promotion
on auto-pilot. Learn the 7 essential keys to ezine success.
Click below for your free 4-part mini-course:
http://www.ezineannouncer.com
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